How to sell articles to gamebixby

Last updated: August 16, 2025.

gamebixby regularly publishes articles from freelance authors. If you’re writing for us, here are some things you need to know.

As part of my usual duties as a senior editor at UploadVR, I am tasked with handling most of the pitches from freelance writers. As the main audio across XR media, our goal is to provide useful articles full of expertise, original reports, fresh perspectives and other insightful insights throughout VR/AR/MR. The biggest story and games are covered by the internal staff, but we are accepting the proposal.

That said, here are some important details to keep in mind.

How to sell us by email

Below are some general guidelines that we recommend following when selling UploadVR:

• Clearly label the subject of your email as a pitch – To avoid getting your emails lost, we recommend adding “Pitch:” to the email subject while mentioning the name of the game.
• Please include the heading – The headline ultimately reflects your broader article. We want to know which games this refers to and what hooks in your work. We don’t have to shorten these as we don’t enforce strict character restrictions, but we don’t even have to do with the headlines that read like the whole paragraph.
• An overview of the pitch – Please tell us your plan to follow the pitch. Summary your angle, how you intend to approach the article, and the structure you expect to follow.
• Keep it concise – If you need four or five paragraphs to describe the pitch, it is a good idea to reconstruct it. There is no need to outline all the individual aspects that provide that key points are addressed. Brevity is an art form in itself. Ideally, when sending an email, you should keep the pitch within one or two paragraphs.
• Sell ​​us your ideas -This is effectively two points. Why are you the best person to tell this story, and why do you believe this is interested in our audience?
• Do not use the Generator AI – Do not use the Generated AI to write email pitches in any format. It’s very obvious and doesn’t respond to these emails. This will have a big impact on your chances of working with you. We also reserve the right to delete articles written using generated AI without prior disclosure.
• Link previous work – If you have not previously collaborated, please include a link to your portfolio, personal blog, or other outlet author profiles. We are open to working with new authors, but having a sample of previous works is always helpful.

Where to send your pitch

There are two ways to send a pitch. The contact page is sent to the entire team, but it is generally recommended that you email the following editors directly:

• Henry Stockdale:[email protected]
• Ian Hamilton:[email protected]

You can also use your general inbox, [email protected]. However, this inbox is a place where we recommend readers/developers/publishers/PRs etc to send relevant news stories and updates, so we recommend contacting our editors instead.

What we are interested in testing

• Original report and interviews – If you have a profitable story that talks directly from a variety of sources, we are always willing to listen to your pitch. If you are pitching interviews for games that are not published, you should first have them do it practically.
• Community-driven features – Are there any interesting stories you would like to share about your existing VR community? Whether it’s a more traditional multiplayer game or not, we’re interested in hearing these stories.
• Reviews, impressions, previews – Reviews and impressions are the most commonly commissioned articles by gamebixby. We work with an existing pool of freelance writers, but if you have a particular interest in a niche genre, you will be contacted by more people.

What we are not currently looking for

• Not related to VR/MR/AR/XR – This may sound obvious, but you will receive regular pitches that have nothing to do with the XR industry. It won’t cover traditional games unless your game has anything other than VR support or XR technology. If your pitch is only peripherally related to XR, you probably won’t accept it.
• Oned – We welcome unique perspectives, but Op-Eds (not interview-driven) about big games and new hardware is a big problem with gamebixby preferring to keep staff.
• Q&A Interview – You can interview the pitch, but it is not desirable to present these features in standard questions and answer formats. Here are some recent examples of our preferred approach.
• The story you’ve already written – This rule is primarily to avoid wasting your time. Editors may agree to the pitch, but they may also request a change in approach. If you need guidance, we always aim to help shape these stories.
• Articles about Web3/Crypto/Generative AI/Gambling -UploadVR covers how previously selected XR apps use generated AI, but this is not the subject we commission.

Our prices

As of July 21, 2025, UploadVR will pay the next USD rate for these types of articles and use the following suggested word counts:

• news – $50 (200-300 words)
• Preview/Impressions – $150 (500-700 words)
• review – $250 (minimum 900 words)
  • Ongoing reviews – Pay a minimum of $60 extra for one-time updates. This can be negotiated according to the scope.
• Features – Rates are negotiable depending on how diverse they are, but start at a minimum of $175.

More details

We sometimes accept unpaid guest articles and editorials from XR experts, such as developers, researchers, engineers and others, and from XR experts who are looking to share a wide range of interest in our community.

Guest articles like this do not apply to freelance journalists. However, if you are an industry expert looking to share your insights, please email Ian Hamilton ([email protected]) about this.

There is also another marketing department with another pool of writers labelled “sponsored” content in line with our public guidelines. We do not delegate authors who have worked on editorial articles for this type of content. Potential marketing partners can email Beck Gibson ([email protected]) by contacting us. This is not something that Henry or Ian dealt with.

For all other things not described above, please email Henry, Ian or use the contact form.