Tim Cook says Apple is “still “continuing to be very focused” on Visionos.
“This is a field we really believe in,” Cook told investors this week during Apple’s third quarter 2025 revenue calls.
“We were excited to be released from the Visionos 26 team. It includes many things, including spatial widgets to allow users to customize their digital space. Persona has increased dramatically.
And of course, there is a new enterprise API for businesses. And, as Kevan said in his opening remarks, we see them resonate with CAE and other customers.
And we’re still very focused on it. And while I don’t want to get into that roadmap, this is an area we really believe in! ”
With its expensive, supply-restricted 4K micro-all display, the Apple Vision Pro was never a breakout mass market hit with a starting price of $3,500. And given the product’s name and previous comments from Tim Cook, it seems Apple knows this.
For example, back in October, Cook mentioned the Wall Street Journal about the Apple Vision Pro.
“It’s $3,500, and it’s not a mass market product.”
“Now, it’s an early adepter product. Those who want to have the technology of today’s tomorrow. Who is that for you? Luckily, people in that camp are exciting.”
Visionos 2.2 brings you an Ultrawide Mac virtual display
A wide range of modes and Ultrawide modes for Mac Virtual Display have arrived for all Apple Vision Pro owners on Visionos 2.2.
Furthermore, since the release of Vision Pro, Apple has significantly improved Visionos, with stable software updates.
The first feature update arrived in Visionos 1.1, Spatial Persona. This has expanded the system’s realistic avatar from a 2D rectangular container to true 3D space. This is a step change in telepresence technology.
Last September, Apple released its first major update, Visionos 2.
Visionos 2 provides hand gestures to open the main menu and control center, the ability to turn photos into spatial photos, improved hand tracking and scene understanding, the ability to airplay your WebXR, iPhone or iPad to windows in Safari by default, Bora Bora environment, the ability to see your physical keyboard, Mouse Enterbrance, Mouse User Capture, Mouse User Capture, Steant User Capture, Steant User Capture, Steant Capture, Mouse Specific Support, Mouse Specific Support, Mouse Specific Support, Mouse Specific Support, Raw Camera Access for Enterprises.
Visionos 2.2 will then bring a wide range of ultra-wave and ultra-widd modes for Mac Virtual Display in December, allowing you to view your Mac on a virtual wide spectrum screen or a wrapping panoramic ultra-widded screen. Ultrawide mode has a horizontal resolution of 10k, as if two 5K monitors lined up and horizontally. Additionally, with Visionos 2.2, audio from Mac was routed to Vision Pro, but previously played through Mac.
Most recently, in March, Apple launched Visionos 2.4. It brought Apple Intelligence, the Spatial Gallery app, iPhone app for remote installation, and a new iPhone/iPad-driven guest flow.
Visionos 26 brings you PS VR2 controllers, photorealistic personas, spatial scenes and more
Visionos 26 brings you PS VR2 controllers and Logitech Muse Stylus Support, much more realistic persona, spatial widgets, volume spatial scenes, local share play, and more.
In the coming months, Apple is still set to launch its biggest Vision Pro Update, Visionos 26.
Visionos 26 brings PlayStation VR2 Sense Controllers & Logitech Muse Stylus Support, more realistic persona, spatial widgets, 90Hz hand tracking, volume spatial scenes, local share play, Safari spatial browsing, and native 180.° &360° Video support, etc.
It reportedly launched this year, the M4 Apple Vision Pro with new straps
With an M4 tip and more comfortable straps, the Apple Vision Pro Refresh will be released “as early as this year,” reports Bloomberg’s Mark Gurman.
Later this year, Apple reportedly plans to update its Vision Pro headset with the M4 chip from the current M2 chip, as well as the M4 chip with a more comfortable strap.
The current Apple Vision Pro uses the M2 chipset. Apple claims that the M4 has a 50% powerful CPU and 4x more powerful GPU than the M2, suggesting that the M4 Vision Pro can bring about significant performance improvements without the M5. Additionally, the neural engine is more than twice as powerful and can enhance the computer vision capabilities of your headset.
The Apple Vision Air, which has a much cheaper and lighter design, is reportedly coming in 2027
The Apple Vision Air was launched in 2027, with a “significantly” low price and weight loss of over 40%, claiming supply chain analyst Ming-Chi Kuo.
This launch could be a relatively minor hardware update. According to supply chain analyst Ming-Chi Kuo, Apple plans to launch a much cheaper and lighter headset called the “Apple Vision Air.”
According to Kuo, the Apple Vision Air is over 40% more than today’s Vision Pro, making it “a significantly lower price.”
He argues that this weight and price reduction is achieved at least in part by using A-series chipsets (specifically those set up on the iPhone 19 Pro), sensors, plastic instead of glass, and magnesium instead of aluminum.
These details are alongside those previously reported by Mark Garman of Bloomberg. Before the Vision Pro was revealed, Gurman reported that Apple was working on a cheaper model with an A-Series chip, and later he said it was “highly likely” that he would not have a vision lenticular display.
As always, it should be noted that these reports are accurate and there is no guarantee that Apple plans may change at any time.
